Tuesday, March 06, 2007
"Hanes(r), America's No.1 brand of apparel, today announced that it will feature Jennifer Love Hewitt in an advertising campaign to support the launch of the brand's All-Over Comfort Bra with ComfortSoft(r) Straps. The campaign, airing during American Idol this Thursday, March 1, will include new television, print and online ads. The new bra's innovative ComfortSoft(r) Straps are designed wider and are made of smooth nylon/spandex for a non-binding fit that eliminates cutting and digging into shoulders, providing a solution to continuously slipping bra straps.
Now available at retail stores, the Hanes All-Over Comfort Bra features wider ComfortSoft(r) Straps, butter-soft fabric, an optional hidden underwire to eliminate "dig in" and a Tagless design for added comfort.
Check out Hanes photoshoot for additional behind-the-scenes footage and commercial
outtakes, an interactive "Bra Toss" game and sweepstakes for consumers, as well as a blog where consumers can vent about their biggest bra challenges."