Heather Reier Brains Behind the Business of Cake

Ever wonder who started the ingenious line of delectable goodies called Cake Beauty?

Throughout childhood, Heather Reier was always drawn to the beauty world. In 2001, at the age of 26, her passion for indulgence and beauty had not wavered. That year, Canadian, Heather Reier realized that the beauty world needed a line of cremes, suds and scrubs with decadent, nourishing ingredients accompanied by sophisticated packaging and a sassy, fun concept. Cake Beauty was born.

Working initially in her kitchen, the young entrepreneur’ess spent countless nights and weekends developing, researching and sourcing ingredients from around the world, not resting until she found the ultimate recipe for Cake Beauty's collection. No detail was overlooked. She studied the properties of each ingredient, insisting on using only those that would benefit both physical and emotional needs while yielding the most superior textures. Mango and shea butters, coconut and jojoba oils, turbinado sugar, marshmallow, pure essential oils and whole milk were all used.

This ‘beauty junkie’s’ vision and ultimate goal was to create a collection of goodies that would trigger the emotional and physical feeling she knew the world starved for. If that wasn’t enough, Heather characterized each product with clever, distinct namesakes. When all details were covered, the collection was ready to be ‘served’.

Over five years later, Heather remains the driving force behind Cake Beauty. Her dedication and belief in Cake Beauty has resulted in worldwide distribution in lifestyle, boutique and department stores. The range can be found in the US, Canada, the UK, Sweden, Hong Kong, the Middle East, Philippines, Russia and Australia and contains over 20 signature products. Cake Beauty has become a true cult-beauty brand and favorite with celebrities the world over.

Cake Beauty products can be found at www.cakebeauty.com.